Global Sales Certification
The Global Sales Certification Program is a sales enablement curriculum designed to help sales professionals and partners build product knowledge, competitive positioning skills, and sales confidence. Delivered to more than 24,500 learners worldwide, the program serves as a foundational certification pathway for ESET products and solutions. Recognizing that learners entered the program with different levels of experience and product knowledge, the team introduced differentiated learning pathways that allowed experienced learners to demonstrate competence while preserving certification requirements.
Audience
ESET sales professionals and partner organizations worldwide seeking certification in ESET products, positioning, and competitive selling strategies. Learners entered the program with varying levels of experience and product knowledge, creating opportunities to better align training requirements with demonstrated competence.
My Role
As part of a cross-functional team of instructional designers, sales enablement leaders, SMEs, and LMS specialists, I contributed to curriculum design, content development, visual modernization, assessment design, and learner experience improvements across the certification pathway. Working closely with stakeholders, I helped translate product expertise and competitive intelligence into practical learning experiences for a global audience.
Key Learning Features
Scenario-based sales conversations
Competitive selling scenario designed to reinforce a structured sales conversation framework
Knowledge assessments and certification requirements
Test-out option for experienced learners
Notable Constraints
Supporting a global audience with varying levels of product knowledge
Balancing certification requirements with learner efficiency
Maintaining alignment across multiple stakeholders and SMEs
Coordinating updates across interconnected learning paths
Designing content for localization across multiple languages
